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A shoe box and a shipping box are world apart, yet millions of business owners mix them up every day. This is the actual wrong decision that costs businesses a million dollar loss. Well a shoe box is made of a thin, smooth cardboard whereas a shipping box is a corrugated packaging. Visually both the materials look the same means they are brown in color. But they differ in structure, strength, and functionality. So, picking the wrong packaging material means you have to suffer the consequences. Such as costly refunds, loss of customer trust, and poor brand reputation. To prevent this from happening, knowing the difference between cardboard vs corrugated packaging is essential for brand integrity. So, let’s explore!

What is Cardboard Packaging?

When someone says “Cardboard”, it rings a bell and a box of cereal, lipstick, or candle comes to mind. Well you got it right, but technically there is a difference. In the packaging world, cardboard is known as paperboard or chipboard.
Cardboard is actually a paper-based material derived from a single sheet wood pulp or recycled paper. It is a lightweight, thin stock with thickness varies from 0.5 mm to 3 mm. That’s why it is easy to cut and fold it into different and unique shapes.

Benefits of Using Cardboard Packaging

Why do brands always choose cardboard to manufacture their retail packaging boxes? Well, the reasons are simple. It is lightweight, cost-effective, can be tailor- made for retail shelves, and most importantly it is the ultimate canvas for depicting a brand’s personality. Therefore, cardboard is the gold standard of the retail industry. Some other benefits are:

Support Stunning Print Quality

This is where brands get to shine. Cardboard has a smooth, flat surface that’s why inks sit beautifully on it. It can handle high-definition offset and digital printing technology and deliver vibrant colors, embossed foil logos, and typography with 100% accuracy and perfection. This makes the product look premium and turn an ordinary packaging into a stunning billboard.

Distinctive Shelf Presence

Usually a retail shelf is house to rectangular and square boxes. Such a monotonous environment makes it hard for a brand to stand out. However, with cardboard packaging you don’t have to sacrifice the style. It is flexible and can be shaped into unique geometric containers. Like pyramidal, hexagonal, octagonal, slide-out, and pillow boxes.

Highly Cost-Effective

The biggest perk of cardboard packaging is it is light on scale and your wallet. Retail boxes made from cardboard are usually flat shipped and keep the freight costs low.
With such amazing benefits, there is a dilemma. Cardboard boxes fall short under pressure. They have zero resistance for shock absorption. So, during the transit if something heavy is stacked on these boxes or they are dropped, the product inside will take an impact.

What is Corrugated Packaging

Till now, we know that cardboard packaging is lightweight and is built for style. Whereas corrugated packaging is a sturdy fortress. Although it is made from cardboard or sometimes Kraft paper, this doesn’t mean cardboard and corrugated packaging are the same.
The primary difference lies in the structure. Corrugated cardboard packaging is a multi-layered thick structure. If you take a close look, you will see three distinct layers. The two flat outer layers are known as linerboard where the middle layer is a wavy design known as flutes. The flutes distribute heavy weight evenly and absorb harsh shocks.

Benefits of Using Corrugated Packaging

If your product needs to survive a rough journey, then corrugated board is among the best protective packaging materials. Do you know why? Because:

Possess Incredible Crush Resistance

Built like an armored vehicle, corrugated boxes have arched flutes. These flutes can absorb transit shocks and vibrations and support heavy weight. Therefore, the boxes do not collapse or buckle during rigors or when stacked.

Made for Rough Transit

The fluted structure of corrugated packaging supports multi-tier stacking. So, it is 100% safe to stack the boxes in delivery trucks or shipping containers, they won’t get squished when other heavy pallets are piled on top.
The cons of a corrugated packaging are not much but they do have an industrial look and its loose sheets take more space in a warehouse than a flat paper board.

The Quick Comparison Matrix of Cardboard vs Corrugated Packaging

Although both cardboard and corrugated board have the same family tree, meaning they are made from wood pulp but they have different jobs to perform. Cardboard protects the brand whereas corrugated protects the journey. Let’s make a quick packaging materials comparison in a table form for better understanding.

Choosing Between Cardboard vs Corrugated Packaging

Corrugated packaging outweighs the cardboard in terms of durability. But it does not mean that just to protect the product, you sacrifice your marketing opportunity. If you don’t have any idea which material is the right one for your product, then here is a guide for you.
If you are selling lightweight retail and apparel items, then choose cardboard. It is a go-to choice for cosmetic, perfume, cereal, shoe, garment, fast-food, and tech item boxes. On the contrary, if you run an e-commerce store, deal in fragile goods like glassware, ceramics, or offer subscription services, then pick corrugated packaging. These items are delicate and need rigid structural walls that only corrugated boxes have.

Boxit Packages, a Reliable Packaging Manufacturer for Every Need

If you are looking for a reliable supplier that offers durable packaging solutions at economical rates, get in touch with Boxit Packages. We specialize in a wide range of cardboard and corrugated containers. We even have a collection of stock cardboard boxes, shipper mailers, and bulk bins. You can customize  packaging with your logo and high-fidelity graphics, too. Contact our customer care team for more information.

Conclusion

The above detailed comparison of cardboard vs corrugated packaging concludes that if your product goes on a retail store shelf, lead with cardboard. If your product goes in the back of a delivery truck, protect it with corrugated materials. Choose a credible manufacturer like Boxit Packages for best quality and rates.