Complete Guide to PR Packaging: Learn from 5 Successful Ideas

Stop sending packages and kick start with viral content. Currently, we are living in a digital world where packaging is more than just a protection. It is more of a show with maximum viewership. Confused? The thing is, when a parcel arrives, it’s a moment of excitement for a recipient. And to express this happiness people make unboxing videos for social media platforms. Like Tik Tok and Instagram. These videos are broadcasted to millions of people, thus offering brands an opportunity to generate authentic buzz. This where a PR packaging or an influencer kit steps in. A PR package is a kind of a marketing move that capitalize on consumer experience. It is a box of branded products, samples, and gifts sent to notable creators, VIP clients, and more. These packages make people talk about brand story, values, and product quality. Thus, it’s a prospect to boost brand visibility.
In this blog, we will explore PR packaging in detail. We will share a step-by-step guide to create PR packages that can make a lasting impression. And also share five unique PR package ideas.

What exactly is a PR Package?

What do you think a PR package or an influencer kit could be? A marketing strategy? An opportunity to build brand credibility? Or a solution to boost product sales? Well, that’s everything. These influencer PR packages are curated boxes loaded with product samples and gifts. These boxes are sent to celebrities and influencers with millions of followers. The goal is to boost brand awareness by leveraging influencer’s established audience and trust. When an influencer shares a product review or unbox a PR package in front of its audience. It feels more genuine than traditional advertisement. In this way PR box companies easily succeed in achieving widespread recognition without making huge investments.

Why is PR packaging essential?

Custom PR packaging offers a chance to collaborate with renowned content creators to enter the public. However, this is not the sole benefit. Some other good things about this strategy are:

Generate Authentic UGC: Custom PR packages are specifically designed with multi-layering features. Like tactile textures, unique opening mechanisms such as a ribbon pull or a magnetic closure, a branded issue wrapping, and personalized notes. The unwrapping of every layer builds suspense for the audience to see what actually is inside the box. Whereas the influencer’s name on the handwritten note contributes to the genuine review by making the recipient feel valued. This helps brands to make an emotional connection with the audience.

Build credibility and trust: Die-hard followers are like loyal devotees. They take every word of the influencers seriously. And when it comes to a product recommended by them, they believe in their recommendation and definitely buy that item. Thus, a positive review of a public relations package by someone people trust blindly helps brands to build their credible market standing.

Drives sales and buzz: Since a PR package is an authentic referral, it drives sales in an indirect manner based on credible image established by a content creator. Some PR kits come with a promo code that offers rewards and discounts. This ultimately drives sales by retaining existing customers and attracting the new ones.

How to create a strategic PR package

Don’t treat your PR kits as an expense. Consider it an experience engine that can get your product featured. Therefore, using standard shipping boxes for this purpose is like leaving money and audience engagement on the table. For a well-designed PR box you need to add clear messaging, capturing presentation, and the right product to grab audience attention and improve social media resonance.
Following are a few tips that can help you with designing a perfect PR box.

Define clear goals and recipients

The first step is you need to be clear about your desired outcomes. You need to decide whether your aim is to build brand recognition in the start. Or you instantly want to make big sales. This is an important decision that helps in choosing appropriate branding features. Next is the target audience. For this task, be very peculiar about selecting a content creator. Pick the one, whose audience interests and needs perfectly align with your product.

Curate high-impact products

What product goes into a PR package holds vital importance. Try adding your exclusive products that align with the audience’s interests and don’t over stuff your box. Prioritize quality over quantity and the products should be easy to use on camera. This will help with viewer engagement.

Design the unboxing experience

Package unboxing is the highlight of PR packaging. It is a main event upon which the brand visibility, reputation, and credibility depends. Moreover, it’s a golden opportunity to make a lasting impression on the audience. Therefore, design your packaging with visual layering. As this is where the excitement peaks. Go for a vibrant color scheme, add a unique opening mechanism like a ribbon pull with a Kraft paper tape, and incorporate handwritten notes. These elements can make unboxing memorable and reinforce brand recall.

Work on product safety

Package unboxing is a live event and not a staged program. Thus, brand image is at stake because millions of people are watching and what if your product came out broken? Therefore, it’s better to use durable packaging like custom rigid boxes. Moreover, it is advised to use structural add-ons such as inserts or compartments. Not only these features provide high-end product safety, but they elevate the interior presentation, too.

Include essential communication

Before dispatching your PR package, make sure it has all the information that conveys every detail about your company and the product to the influencer. For this you use a brochure, instruction card, or a QR code to access information digitally. It will help the influencer in creating accurate content.

5 successful examples of PR packaging

To get a clear idea of a PR package, here are some examples of PR kits of world renowned brands. These can demonstrate how to communicate your brand’s values and personality through a PR package.

• Lush

Lush is a renowned British bath and beauty brand that sells organic products made from fresh fruits and vegetables. When it comes to their PR package, this is an amazing example of their sustainable practices. The use of a Kraft box with a minimalist design approach proves the ethical sourcing of their product ingredients. Moreover, with a warm thank-you message they even add their social media addresses to connect with the audience digitally.

• Sephora

Who doesn’t know Sephora? A worldwide recognized makeup brand. Look at its highly curated and luxurious PR package. This classic black and white striped box not only represents modernism in packaging. But it gives a sophisticated clean visual look. Also, a complementary cosmetic bag inside a PR box is a beautiful gift for the customers. The purpose of this bag is to use it as a second line of defense for shipping and also as a travel bag to fit cosmetics in a compact space.

• Glossier

This beautiful pastel pink box of Glossier in the picture emphasizes clean aesthetics. You can see a durable corrugated box designed with personalized die-cut inserts to keep every fragile cosmetic item in place. This sleek packaging depicts how beautifully the brand has balanced functionality with subtle aesthetics. Thus, making a strong impact on the brand’s commitment to quality.

• Dior

Look at this breathtaking PR box of Dior. A beautiful rich color scheme of blue and gold with a thank-you card and handmade fan conveying its brand personality of luxury and exclusivity.

• Patagonia

See this amazing monochromatic packaging of Patagonia highlighting their commitment to sustainability. While the mountain shaped skyline demonstrates that the brand deals with outdoor clothing and gear.

Conclusion

PR packaging is an effective marketing strategy that offers brands an opportunity to increase their visibility, gain audience trust, and boost their sales. However, designing a PR box is a skillful art that requires great attention to details like visual layering and inclusion of pop-up elements. By incorporating these features you can design a PR kit that can make a lasting impression. But, if you feel you lack creativity, then get your premium packaging boxes in bulk from us. We are here to help you.