Things to Know for Choosing Between Gloss vs Matte Pizza Boxes

There are many types of finishing options to choose from for your custom packaging. These are achieved by a process called lamination. It is a final coating applied to any packaging. Let's see how it changes the final impact a pizza box is going to have on the consumers.

What is Lamination? Gloss vs Matte?

Lamination is a thin plastic film applied to a package to enhance its protection and looks. It helps with reducing the creases that are usually present in the thicker paper. It also helps in keeping the moisture away because of water resistant properties. It provides better protection against dust and UV rays as compared to varnish. It makes the boxes look and feel better but adding the extra layer makes the recycling a bit difficult. Two of the most common types are gloss and matte laminations. Let's talk a bit more about them.

• Properties of Gloss Lamination

Gloss lamination makes the box look shinier. It is visually catchy and engaging because it allows richer colors during printing. It is also resistant to dust and provides a durable finish. Easy to wipe clean and gives a premium look to the custom boxes. But the scratches on a glossed surface also become more prominent because of the extra clean look. We will further discuss the feel it adds to the custom pizza boxes.

• Properties of Matte Lamination

Matte lamination provides a smoother finish to the custom packaging boxes. This is also a durable option for similar properties. It especially looks great with darker colors because of the muted look it added to them. It also works better with embossing, debossing, and foiling techniques because the subdued surface gives it a chance to stand out.

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When to Choose What for Laminated Pizza Boxes?

Now that you know the basics of lamination. Let's talk pizza boxes! Custom packaging plays a huge part if you want to stand out. There are so many options and choices to make. What to choose usually depends on your brand and how you want the consumers to perceive your packaging. Here are a few things to keep in mind before you decide on a final finish for your kraft pizza boxes.

• Things to know - Gloss Pizza Boxes

Looking for shiny and vibrant packaging? Then gloss is the way for you! It enhances the color appearance, making the prints look crisp. It adds a cheerful and shiny feel to it. It is great to attract customer attention but there are some drawbacks to it as well! It is more prone to getting marks and fingerprints over it, making it look classy to tacky very quickly. The greasy fingers after the pizza can reduce the appeal by a lot. Also, choose the packaging color wisely for your custom pizza packaging because the darker the color, the more visible the marks.

• Things to Know - Matte Pizza Boxes

The matte lamination provides a velvet appearance to the pizza boxes. It is non-shiny or reflective surface saves the box from showing wear and tear. Traditionally, this style adds a classy and simple feel to the boxes. It masks any defects in the printing surface and makes it appear neat. Normal fingerprints are also not that visible on such surfaces.

Just like gloss lamination, it has its own drawbacks. It is more suspectable to scratches and provides less protection in comparison. Needs proper lighting for the display or the boxes may seem very dull. You have to be careful about the colors you choose as well because there is a limited range that looks better in matte.

Matte vs Gloss Pizza Boxes - Which is Superior?

Now, the basic lamination purely depends upon what you prefer for your brand. If you choose matte lamination then be sure to place the boxes under direct light for a better view. The pizza box will avoid the sharp glare and look classy as a whole! The durable matte used in retail can withstand any type of handling. It maintains its appearance in the long run, whereas glossy ones tend to dull over time.

The gloss laminated pizza packaging boxes are great if you are going for a luxury look. It resists scuffs and smudges, it can be somewhat cleaned too. They might not be as resistant to scratches in the long run though. It is great if you have a vibrant design and do not mind the glare.

Conclusion

There is a variety of textures and finishes available in the market for your custom boxes. In the debate between gloss vs matte pizza boxes, the winner is usually subjective. They both have their separate appeal along with the pros and cons. One way to know what you prefer is to ask for samples and prototypes of your design in different finishes. Some companies provide on demand physical samples as well. Check out Boxit Packages for free design assistance, reasonable rates, and low MOQ for your custom pizza box. We also offer free shipping all across the USA and Canada.

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