A 5 Steps Guide to Curating a Perfect Unboxing Experience

A unique packaging design is as important as the product you are trying to sell. It demands to reach a new high with the social media boom and the trendy unboxing videos. What is the factor that causes people to prefer one brand over the other? What catches the eye on the shelf? Packaging. From custom soap packaging to shampoo bottles and retail packaging matters! This is why it is a necessity to explore unique custom packaging solutions. With all that said, let's explore what the consumers want from a packaging design and how to achieve the perfect unboxing in a few easy steps!

Consumers Demand for Custom Packaging Solutions

First of all, let's talk about what the consumer wants out of packaging. They basically want four types of compelling content for their emotions. A perfect packaging box should be;

• Inspiring
• Beautiful
• Useful
• Fun

If you want to compel the users to take your product home, then incorporating these 4 elements into your design is a must! Here, cue the custom packaging solutions to make such an impact. Let's discuss how you can add all the factors through the unboxing experience.

Unraveling the Unboxing Experience

It's a really special feeling when you get home from the market or receive your parcel. The excitement to dive in and open the package is another story. In fact, people enjoy the feeling so much they have started to record their experiences and put them up on YouTube or Instagram to share with the world. The popularity of this content has brought us the rise of terms such as "unboxing" and "gram-worthy".

Businesses, big or small, are trying hard to give their consumers what they want. A memorable unboxing and gram-worthy experience through their custom packaging solutions. This is a great way to sell your brand story and experience as well. To achieve the perfect personalized cardboard packaging the basic tips that keep coming up are;

• Addition of thank you cards for the customers.
• A thoughtful use of imagery and colors.
• Including return offers or coupon cards in the packaging.

Go it right and you are already on your way to delivering memorable and gram-worthy packaging.

Read to Know! What is An Eco Box? - Kraft Eco Boxes

Curating a Memorable Unboxing Experience in 5 Steps

A product is well, just a product with dull packaging. If you really want to turn it into an experience and reach more people then you have to put in some effort into its packaging. Here, let's look at our 5 steps guide to design a packaging that really pops!

• Carefully Choose the Right Packaging Type

Know your customers and choose the right packaging type for them and your products. Durable and sturdy packaging goes a long way and adds to your brand value. Make sure the product reaches safely and does not face any potential breaking and leaking accidents. Add ribbons or pretty seals for an exciting unboxing feel at the end.

• Follow the Theme or Jump on the Trend Wagon!

If you have time sensitive or seasonal products, feature the theme in your packaging as well. Choose custom kraft packaging solutions to match your items and the ongoing trends. Most people like to move through the ever changing fashion trends and do not want to be left behind. You can choose color themes according to the weather or holiday season!

• Don't be Afraid to Add a Few Stickers!

Adding custom stickers is always fun! You can enhance the beauty of your packaging with them and mark your brand image. You can also include a few free packs inside the box for a sticky surprise!

• Personal Touches Change the Game

Get personal through the packaging. Add thank you cards, handwritten notes are even better! You can give away coupons, loyalty cards, or free vouchers and merchandise. Add a physical catalog, throw in a few catchy images on the front to make for a pretty display log.

• Some Finishing Touches to Seal the Deal

You are almost done with creating a memorable unboxing experience. Keep them coming back with a few final touches. Use your custom packaging solutions as a canvas for free marketing. Add your brand logo, stickers, labels, and stamps to get decorative. You can even add a bit of pop-up confetti for a wow factor. Add plantable tags if you are an eco-conscious brand and really, seal the deal. Now you have all the ideas to create a unique unboxing experience. Improvise as you go and take your custom packaging solutions to a new level.

Must Read to Know! What is Cardstock?

Conclusion

Unboxing is a really important part of the brand experience nowadays. The rise in social media has really increased the value of custom packaging. It acts like a good marketing tool to attract new customers and make your brand known. Get creative, you can use your package as a canvas to paint your brand image. Add surprising elements and personal notes for an unforgettable experience. You can contact Boxit Packages to check out some of the latest and affordable custom packaging solutions!