Packaging is a very important part of any product. They can range from normal household items to luxury products. Almost everything comes with packaging. It provides the necessary care for the item to go through storage, shipping, and handling. If done correctly, a box can convey a brand's personality to its customers in a much more efficient way.
What to Consider - Functionality Plus Visuals
To get the best looking packaging box, first, you need to start from the basics. The looks alone aren't enough. The box should be able to hold the item securely and save it from damage.
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Material
Choose the right kind of material for your boxes according to your product. Some of the material options include Kraft, Rigid, Corrugated, and Cardboard. If you want sturdy boxes then cardboard and corrugated stocks are better. If you are looking for sturdy plus luxury, then custom rigid boxes are the way to go. If you want mild protection then Kraft can be used as well.
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Dimensions
After getting through the material, the next thing to consider is the size. Design your box according to the perfect dimensions of the product you are going to pack. It should be perfectly snuggled in it. Too big and the item will have too much time to move in the box, causing it to break or look tacky. Too tight and well, the product simply will not fit.
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Colour
Many brands have even bought copyrights to their specific colors. This shows the importance of color in a brand's identity. Different colors evoke different emotions in people and you can use this to your advantage. Red shows excitement, strength, or desire. Orange is friendly and cheerful. Yellow is for warmth. Green represents freshness, growth, and peace. You can decide on a primary color for your box in consideration of the message you want to send.
You can also offer a special color for your gift boxes or luxury items. Now that you have the basics down, the next thing to look for is the overall effect of the box. A best looking packaging box is like a visual and sensory experience for the customer. Many people get inspired to buy an item depending on its packaging.
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Designing A Perfect Looking Packaging Box
For the designing part, there are a few questions you need to answer first to find the perfect packaging. Consider your target audience. Who are you trying to reach? What they like and what they do not like. What should your audience know about your brand identity? What type of brand design do you want to be prominent? Are there any environment-friendly issues you would like to highlight? Make sure that you are choosing packaging that is not only good to look at but also serves its purpose.
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Some Design Inspirations
Now we will talk about a few design styles and inspirations for the best looking packaging box for your specific products.
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The Minimalist Masterpiece
The most popular design style for boxes includes simple, clean lines. They can have one rich color. Their primary material can be thick, uncoated paper or recycled cardboard for higher quality. You can get small logos or lettering imprinted on the box. The design stresses quality and class. This is targeted more at contemporary, sophisticated consumers. One example of such a design can be the LV bags.
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The Luxurious Indulgence
To induce luxury in your best looking packaging box, you can add bright and deep tones. Combined with gilding, gold foil, silver embossing, velvet, or satin inner lining. They can also be decorated with magnetic fastening or beautiful ribbons with stunning knots and ties. These boxes organize an atmosphere of sophistication. They increase the value of a product among customers. Such boxes are ideal for luxury cosmetics, jewelry, or perfumes.
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The Eco-Conscious Champion
If you run an eco-conscious brand. You can use bio-degradable material such as recycled paper for your custom retail boxes. It's natural earthy tone is a perfect canvas to print your brand message. Make sure to use little or no plastic at all. You can also add compostable inserts or seed paper in packaging. This is perfect for targeting consumers who are sensitive to environmental issues. This presents a sustainable vision of your brand.
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The Playful Pop
You can use bright colors, and specific patterns like stripes, circles, or dots in your design. You can also use non-standard forms like hexagonal or cylindrical for the box. You can have interactive features such as pop-ups and flaps or doors that open. This looks very attractive and adds an element of surprise. This is perfect for youth and children’s products. They can be toys or brands with a playful and fun theme.
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The Storyteller
An online interaction is also useful nowadays. You can add a barcode to the box, integrated into the illustration. This can be a link to your brand story or product details. This will help build a better relationship with your customers. This increases the appeal of the product packaging in the social media world. Therefore, the best looking packaging box captures the essence of the brand.
It safeguards the product and increases the customer experience. You can design these on your own, get online design help, or hire professionals for it. We at Boxit Packages offer free design assistance from our professionals to create best looking packaging box for you. We have reasonable prices and provide free delivery as well.
Must Read: Know your Packaging - Types of Boxes