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Food Packaging Ideas for Startups: Trendy, Practical & Uniquely Yours!

food packaging ideas

The basic purpose of food packaging is to keep your food safe and fresh to preserve the taste. Now it does not have to be boring or purely functional. Packaging design can play a great role in the success or fall of an upcoming food business. It can be overwhelming to choose the right packaging that is food graded and eye catching on top of being moisture and damage resistant. The right designs can help increase customer interaction and market your brand effectively. 

Let's start with the most obvious catchy designs. Gen Z is all about lively and vibrant packaging that can pull in the social media boom. In your face packaging can be a trendsetter nowadays to attract new customers. Take Kellogg's breakfast cereal boxes as an example. You can customize your boxes with vivid colors and beautiful graphics to bring in the demand.

If all out sort of packaging is not the vibe you want in your packaging. You can opt for simple one deep colored boxes for your brand. Simple is beautiful after all. You can choose a color that speaks the most to you and maneuver it around. It can add a sophisticated yet ritzy element to your custom packaging. You can add timeless fonts to put more emphasis on your brand identity!

If you want to give off a luxury and sophisticated vibe for your products then try foiling. You can add a simple gold line or get your logo written in gold foil on your custom food packaging. Imagine pure gold on a deep blue, purple, or black; instant richness! Does not matter if you are selling bakery boxes, macarons, ice cream, or chocolate! It works every time like a charm!

People often ignore the environmental effects of simple packaging designs. You can incorporate eco-friendly and sustainable designs for your products. custom kraft boxes with moisture resistant and leak proof lining works great for food. But it makes it hard to recycle. You can opt for aqueous coating that is water based and naturally degradable. It has all the same qualities as the regular moisture resistant coating but without the drawbacks. Add that to a monochrome box with bold fonts and there you have it!

You can also stand out with playful window packaging boxes. They help make the food item more visible and showcase its freshness too. The tasty pizzas, salads, and sandwiches can really look inviting with custom cutout window boxes. The cutouts can be made in any shape and form. Just imagine a cheeseburger bun peaking through from the box, tasty I know!

If you are looking for beverage boxes, then you can get shelf-ready display boxes for them. The right design can help move them safely from storage and they'd still look nice on shelves! One option can be corrugated boxes because of their sturdiness and ease of converting them for display. Add pops of color to attract the customer's eye!

Similar to window boxes, transparent packaging showcases the food item. But it is usually made of plastic which is durable and versatile. Most of the plastic materials used are either reusable or recyclable. The thin film works great for airtight sealing meat, fish, or other frozen items. It prevents leaks and damages, making for an easy storage solution. You can also add a resealable strip to your packaging to add to the useability.

Read! What is Best For Foodstuff Packaging?

custom food packaging ideas

Another innovative solution is to offer edible food packaging with the items. It is most popular with salads, ice cream, and chocolates. Seaweed, starch, and rice paper are some mainstream materials used for edible food packaging. They have no harmful effect on the environment and can even be printed with food safe ink.

Another way to increase customer engagement is to add a QR code to the box. Give the opportunity to scan it to interact with the brand through online media. Many restaurants are also moving towards QR coded menus. You can add a code to your package to tell your brand story or intensive detail about the item as well. Some cereals or burger places add a code to scan and play a game for the kids. It is a very trendy and unique way to increase user interaction.

The vintage and retro feel of the package adds to the nostalgia. Children do influence buying trends but parents are more inclined to spend the money if the package instills nostalgia in them. Add characters that were around in their time and see the influence on the sales. The tin packs, glass, and paper designs of the past bring a sense of quality to the food packaging that is hard to resist.

Conclusion

As a startup, food packaging is as important as the food you offer. Packaging can make or break the outlook and taste of the edible items. Add your brand personality and a custom twist to the food packaging ideas that we discussed in the blog. Contact us at Boxit Packages for your custom boxes. We offer full personalization options, an easy order process, and free design assistance. We deliver the order in the fastest turnaround time of 6 to 8 business days without any delivery charges.

Must Read! What Makes Food Box Inuslated 16x16 Best For Food Safety?

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